Andrés Fernández – Nuevo Socio de Tweet Binder

Estamos de enhorabuena en la empresa, Andrés Fernández, portero de fútbol profesional ahora en las filas del Oporto FC y anteriormente en el CA Osasuna, se incorpora a Tweet Binder como socio inversor. Andrés se apunta a recorrer con nosotros esta fantástica aventura dentro de la compañía. La entrada de Andrés en el accionariado es una grandísima noticia que nos llena de alegría a todo el equipo, estamos muy contentos.

Andres Fernandez invierte en Tweet Binder. Foto by as.com
Andres Fernandez invierte en Tweet Binder. Foto by as.com

Todo comenzó hace varios meses cuando presentamos Tweet Binder a Andrés y a sus gestores con la intención de que se convirtiera en nuestro socio. Desde el primer momento existió una muy buena química entre Andrés y el equipo de Tweet Binder, entendió perfectamente nuestra filosofía y consideró que era el momento idóneo para embarcarse con con nosotros. Él, además de portero de fútbol, es estudiante de ingeniería informática, con lo cual la inversión en una empresa de Internet como Tweet Binder le parecía interesante y el hecho de tener varios clubes deportivos como clientes le animó más si cabe.

Andres Fernandez y Javier Ábrego en el momento de la firma.
Javier Ábrego (yo) y Andres Fernandez y en el momento de la firma.

Fueron varias sesiones de presentación de producto y estrategia, todas ellas muy enriquecedoras. Andrés además de un gran profesional, es una gran persona, entendió perfectamente la filosofía de la empresa y decidió apostar por ella. Desde que fundé Tweet Binder, he visitado a todo tipo de inversores (esto daría para otro post) y con Andrés me sentí muy cómodo y vi que él realmente cree en el equipo y en la empresa.

FCBarcelona Tweet Binder
Concurso en Twitter para FCBarcelona con Tweet Binder

A partir de ahora en Tweet Binder subimos un peldaño más en nuestra estrategia global, vamos a acometer importantes inversiones enfocadas a seguir creciendo y continuar con la hoja de ruta marcada para este año y el siguiente. 2014 ha sido el año de la consolidación internacional de Tweet Binder, la verdad es que hemos ido muy rápido, contamos con clientes en más de cincuenta países y un crecimiento imparable que hasta a mí mismo me asusta a veces. Entre los clientes de Tweet Binder se encuentran equipos deportivos como el FC. Barcelona, medios de comunicación como la Cadena Cope, Onda Cero, TVE o la NBC y agencias de eventos y publicidad de primer nivel en todo el mundo. El mercado de la medición en Twitter está explotando en este momento de la historia, los equipos deportivos y demás empresas han visto en Twitter el lugar donde sus fans se reúnen para comentar el partido, su programa de TV, etc. por eso es tan necesario disponer de una herramienta que sea capaz de medir y gestionar toda esa información.

This is what we did for NFL
Infografía de Tweet Binder para la NFL

Una de las primeras medidas que se llevarán ya acabo junto con los fans del FC Porto será la de realizar un concurso en Twitter desde la cuenta de Andrés Fernández. Con Tweet Binder se medirá el hashtag oficial del club en cada partido y, entre los seguidores que tuiteen, se repartirán premios oficiales del club. En otro post desarrollaremos más este tema, sirva la siguiente fotografía como muestra:

FC Porto - Twitter - Tweet Binder Game

 

En fin, para todo el equipo de Tweet Binder la entrada de Andrés Fernández es una noticia muy alegre que abre muchas puertas y afianza la estrategia de la empresa. Vamos a seguir trabajando como siempre para liderar el mercado y dar un servicio cada día de mayor calidad. Gracias Andrés!

 

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Show your Hashtag Activity, boost the conversation.

When a TV Show or event makes their hashtag public, they are inviting users to actively tweet which raises the impact and reach of that hashtag… and then what? What do users get for tweeting using the hashtag? Are you so “arrogant” that you make users tweet but don’t give them anything in return. This though might seemed way too radical, however is what I have heard many time on events and TV shows from users: why should we tweet using their hashtag if they don’t even say thank you?. Well, I have been investigating how analytics tools can change that and found a pretty good, easy and fast solution. I will talk here about Buffer, a tool that has a huge potential for marketers (if you are in the Social Media Business you have to get one account) and Tweet Binder.

why should we tweet using their hashtag if they don’t even say thank you?

If the TV show or event posts the hashtag data: rankings, tweets, etc. Users actually see that they effort is somehow worth it. We did some test on TV and live events combining Buffer (I really love Buffer) and Tweet Binder and the results were so much better than expected. Just by showing the hashtag activity, users engaged in a much better way.

What we did it was to use Tweet Binder PRO to get the real time users rankings of a TV shows‘ hashtags and then we used buffer to program tweets and be sent during. We also use the Tweet Binder Wall mode to show the results on screen. Our client suddenly got a totally unexpected number of tweets.

Usuarios más valorados
Usuarios más valorados

Also, during a NFL game, we were showing the results of the Twitter activity using Tweet Binder Infographic PRO. Again we used Buffer again to share the link. Users saw themselves in the report and “fought” to stay there by tweeting like crazy. At some point some users sent too much spam, so we used the “mute” option.

This is what we did for NFL
HTML infographic report during the game

And last, but not least, during a live event (#SmartDaysOVD), we used a customized Tweet Binder PRO Wall to show the Live Users Rankings updated during the event. Users could see who was the most mentioned users, the most active and the Trending Topics of the event. When they saw their picture on the wall they wanted to tweet even more.

Live Rankings - Tweet Binder
Live Rankings – Tweet Binder

The results in these three cases were the same: the number of tweets grew a lot (Crazily), the conversation got richer and the users were very happy by seen themselves on TV, on the Web or in a Big Screen. This is a WIN-WIN situation. Both tools combined have a great potential. Actually I think people don’t really know the potential of Buffer, this is a great tool that can solve many marketing problems. The analytics you get out of it are amazing, if you combine them with Tweet Binder PRO your client will be very happy.

Awarding users by showing their nicknames on screen will make your show gain a loyal viewer.

Getting Tweets from a particular date. Twitter Search Tricks

When looking for Tweets on Twitter from a particular hashtag, there are a few tricks that will make the search much more interesting and accurate.

If we look for tweets of a hashtag by simple typing the hashtag on a search box, what we will get are tweets up to 7 days and a maximum of 50, 1500, 2000 or 4000 tweets depending on the tool we use to retrieve the tweets. For example, using Tweet Binder for the event #30C3, if we just type the hashtag this is what we will get:

Tweet Binder report on #30c3
The Twitter API reaches its limits and only serves up to 4000 tweets from 2 days.

But, what happened to the tweets on the 25th? or the rest of the tweets on the 26th? How can get get those tweets? Well, it is as simple as using the advanced twitter commands: SINCE or/and UNTIL. Let’s imagine we want to get tweets until the 25th. We will type this exact query: #30C3 UNTIL:2013-12-26 (very important: respect the format #hashtag UNTIL:YEAR-MONTH-DAY)

Using advanced Twitter Commands on Twitter Search
We will type #30C3 until:2013-12-26 on the Tweet Binde Search Box

And this is what we will get, tweets until the 26th (26th not included). Which means that we will be able to retrieve tweets sent by users being the 25th the last day of data collecting:

Tweets Filtered by days. Only tweets sent until the 26th
Tweets Filtered by days. Only tweets sent until the 26th

We can even combine both commands (UNTIL and SINCE) to get data from one day only. For example, let’s see what happens when we type #30C3 SINCE:2013-12-25 UNTIL:2013-12-26

Tweet Binder, data from 1 single day
When we type #30C3 SINCE:2013-12-25 UNTIL:2013-12-26 this is what we get.

So, if we want to get data from different days we will use UNTIL and SINCE:

  • UNTIL: to get tweets until one particular day. Ex: UNTIL:2013-12-26 to get tweets until the 26th (26th not included)
  • SINCE: to get tweets since one particular day. Ex: SINCE:2013-12-27 to get tweets since the 27th (27th included)

Actually, what we got involuntarily are all the tweets from the hashtag #30c3 because our first general search reached the limit of the Twitter API and couldn’t get older tweets, we stopped at the 26th of December. But by searching for tweets from a particular day, we were able to get tweets since the 21st. So now we have several reports with all the tweets, Tweet Binder offers a very cool service that let users merge those sessions into a “big one”, so you can have a session of thousands of tweets actually if you merge them. Like this:

Merge Session Tweet Bidner
Once you merge your single sessions, you get a great one.

Partial Impact Reports on Twitter

We are about to launch a very cool new feature in Tweet Binder that some clients have been asking for and all have found quite interesting. We tried to get as much feedback from clients as we can, this helps us improving our platform, they are happy and we are so, a typical win-win situation. Love it.

So, this new cool feature (which will be released in January 2014) will let Tweet Binder clients to create partial impact reports out of bigger ones. Meaning: if you had a 5 days campaign active on Twitter and you were tracking tweets, you will be able now to “cut” the report to see data individually for each day. I know it’s kind of cool. Let’s go step by step:

1) When we access our Twitter Stats Dashboard, we will see the data as shown on the pic below. You can see perfectly the different data volumes for each day. We will have just to select the day we want to analyze and press “Filter By Date”.

This is how a 5 days campaign looks like in Tweet Binder
This is how a 5 days campaign looks like in Tweet Binder

2) Once we click on “Filter by Date”, we will see the same report but only with the data of the date selected. This is simple and very useful, now you can compare what day of your campaign worked better.

Tweet_Binder_Partial_2
And this is how it looks like when we “cut” the report.

Some answers to some questions you may have:

  • When will it be available? In early 2014. Our designers are setting it pretty.
  • If this is a great breakthrough, why do you post it on your blog? Won’t you ruin the big announcement? In Tweet Binder we don’t like big announcements, we emailed our PRO clients and let them know.  We work everyday to make this tool better; Twitter is full of “big announcements”, we prefer to tell our clients first and then let users find out. We don’t even have a blog by the way.
  • Are the Excel Reports available for these partial Reports? Yes. You can download an Excel report for each partial you make.
  • How many partial reports can you make out of a report? We limited it to 10 billions only, what actually equals “infinite”.

Here is a video on how it works:

Actually we are working on some cool features for January 2014. Tweet Binder’s gonna rock you. Look for example the first infographic reports we are working on for our PRO users:

Example of infographic report as seen on TV.
Example of infographic report as seen on TV.

And, our PRO users will enjoy also a cool feature: customized impact reports. I know people love our Tweet Binder “look and feel”, but some clients want to see them with their logo, colors and so. That’s why we introduced recently the customized reports, click on the pic to see how it looks like:

Customized Report for Los40
Customized Report for Los40

La Red 140 – Segunda Edición (Sept. 2013)

Hay eventos en los que la organización es perfecta y el ambiente único. Así fue La Red 140 del pasado 6 de septiembre de 2013, la segunda edición de este evento nocturno sobre el mundo de Internet al que acudí como ponente para hablar de métricas en Twitter. Es imposible que este evento no salga bien, y lo digo en serio, y eso se debe a la gran organización que existe que, más allá de la perfecta intendencia, se deja la piel y el alma.

Foto by @Idar
Foto by @Idar

Gabriel Molino, Javier Mcallan, Rosaisa o Bettier entre otros forman un equipo que hace sentirse a los ponentes y asistentes como en casa. Y no es nada fácil, precisamente porque La Red 140 cuenta con más de 40 ponentes y tres salas de talleres y charlas simultáneas con cientos de asistentes. En todo momento el equipo de la organización está atento al más mínimo detalle y te atiende en lo que necesites.

Mi ponencia trató sobre métricas en Twitter en donde realicé una demostración con la nueva versión de Tweet Binder, presentada en exclusiva en La Red 140. Se llevó a cabo un análisis en tiempo real con Tweet Binder sobre el hashtag #lared140 y fue fantástico. Los comentarios de los asistentes en Twitter fueron muy positivos y las preguntas muy interesantes, incluso sacamos dos nuevas ideas para la aplicación. Impresionante.

Javier Ábrego by @chemadieste
Javier Ábrego by @chemadieste

Tuve la suerte de asistir a mi primera ponencia de José Luis Orihuela que abría el evento. Me encantó, tiene un tono muy académico y didáctico que te hace la charla muy entretenida.

Igualmente asistí al taller de Social Bro (ojo al nivel de los ponentes de la red 140), herramienta de la que me declaro adicto. Javier Burón dio este taller, él vive en Londres, lo cual me ha llamado siempre mucho la atención: un emprendedor español que consigue financiación, vive su empresa y es lo suficientemente valiente como para irse al extranjero. Me parece sin duda un camino a seguir.

El punto álgido de La Red 140 lo puso, como suele ser habitual, Javier Guembe (@javig) que habló sin tapujos de Twitter. Las charlas de Javier Guembe se han convertido ya en algo obligado en todo evento de internet que se precie. Una persona que vivió Twitter desde sus comienzos y que está permanentemente dando conferencias y todas diferentes. Muchas empresas se lo están rifando. Me encantó que mi ponencia no coincidiera con la suya para poder asistir.

Otras ponencias interesantes fueron las de Ana Santos y la mesa de Social TV. Ana Santos (@eventosfera) de Emocion7 habló de métricas en los Social Media y nos contó mucho sobre Sherpa. Yo recomendaría a todo el mundo acudir al menos una vez en la vida a un taller de Ana, es tremendamente honesta y directa y crea debate. En cinco minutos se creó una interesante discusión sobre el uso de los blogs en estrategias de marketing online.

Me siento un gran afortunado por haber sido invitado a la Red 140, el año que viene ni me lo pienso. Un auténtico honor y una organización impresionante.

Hashtags Analytics – Tweet Binder

In the last weeks we have been testing a new cool tool called Tweet Binder that will help you measure the impact of a hashtag or Keyword on Twitter. Twitter Analytics is a field that happens to be awesome, incredible and this tool has been made to help event organizers, community managers or anybody in the Online Marketing world to save time and organize their Twitter information. This tool is FREE, yes, FREE and let’s you do some amazing things and also it has some cool unique features. The thing I like the most is that it helps you to sort Tweets in Categories, you will see, it is great.

I will explain in this post an example of how to measure a hashtag and sort its tweets in categories. I will guide you in 11 very simple steps to get the best out of it. Know that if you want, you can get the analytics in just one click.

1) HOMEPAGE: Tweet Binder’s home page is simple, very simple. We can see in the pic below that pretty much the only thing we can do is to type our hashtag or keyword (or any thing we want: accounts, links…) in the search box and the click “Here We Go”. For this example I will be looking for tweets with the hashtag #SocialMedia

Homepage of Tweet Binder, just write whatever you want in the search box.
Homepage of Tweet Binder, just write whatever you want in the search box.

2) Classification Panel: Once we got all the tweets (a maximum of 2000 and 6 days old, Twitter’s API limitations) we will go to this classification panel where we will see all the tweets on the right side of the screen and, on the left side, a breakdown of the types of tweets: text tweets, tweets with link, replies, pictures, check-ins and RTs. So, the first thing we have here is all the tweets divided by type so we can see only the links, pics or whatever we want. I know this is cool, but what’s coming next is even better. BTW, if you want to see the stats right away, you can always click on the “view report” button and go to the stats panel.

In this panel you will be able to see all the tweets and start sorting them in categories.
In this panel you will be able to see all the tweets and start sorting them in categories.

3) Photogalleries: At this point, if you click on the “pic” icon (I marked inside the orange square on the pic below) you will see only the tweets containing pictures and if you click on “view pic” at the end of a tweet the image of that tweet will be displayed to you. Then, you can easily travel to the next picture with the arrows of your keyboard or the mouse. This is the most amazing way to see Twitter pics I have ever seen on the Internet.

By clicking on the picture icon on the left side and then on "view pic" on any tweet with picture, you will be able to surf only the pics.
By clicking on the picture icon on the left side and then on “view pic” on any tweet with picture, you will be able to surf only the pics.

4) Binders: Ok, so we have all the tweets divided by “type”, but I want to go further, I want to read only the tweets that talk about #SocialMedia but also about Facebook. So I will click the “Create Binder” button on the left side of the panel and a new box like the one in the pic below will show. Then I will set the name of the Binder (“Facebook” in this case) and I will write down all the filters that I want, it means that all the tweets containing the hashtag #SocialMedia plus any of these filters, will be sorted here. The filters are private, nobody but the session owner see them, so I will write down as filters: Facebook, facebok, facevok, facebooc, afcebook. I will click on “save” and voilá magic will happen, all the tweets will go to that binder.

By clicking on "Create Binder" you will be able to move to a new binder all the tweets containing certain filters.
By clicking on “Create Binder” you will be able to move to a new binder all the tweets containing certain filters.

And I will also create Binders for Twitter and Linkedin. Once you click on each binder, the tweets will be displayed on the TL and also they will be divided by type.

Each Binder contains tweets and they will be divided by type
Each Binder contains tweets and they will be divided by type

5) Hashtag Stats: Ok, it’s time to go to the Stats panel. We will click on the “View Report” button on the upside of the Classification Panel and the first thing we’ll see is the Global Stats for the hashtag. We will be able to see the number of tweets, impacts, reach and some unique stats such as Tweets Per User, Followers Per User and the breakdown of type of tweets containing links as well. These stats are very important, incredibly important for your hashtag so make sure you study them a lot.

After clicking on the "View Report" button, we will see a great Stats panel.
After clicking on the “View Report” button, we will see a great Stats panel.

6) Binders Stats: Once we scroll down, we will be able to see all the stats for each binder. It means that we will know not only the global impact, reach, etc. but also the impact, reach and more from every single binder. Ok, let’s have a look, what I see in the pic below is that the tweets containing the word “Twitter” are 275 and the tweets containing the word “Facebook” are 225. But, what it’s surprising is that the Facebook ones got 2,2M impacts and the Twitter ones “only” half a million. This will give you a complete new vision for your business. Imagine that you are analyzing your Brand’s Name, and you create Binder for “Positive Tweets” and “Negative Tweet”, you have to analyze not only the number of tweets, but also the impacts and reach of every Binder. This is completely new and it rocks.

It is great to get Global Stats, but what it is even more amazing is to create stats for each BINDER of tweets.
It is great to get Global Stats, but what it is even more amazing is to create stats for each BINDER of tweets.

7) Comparative Charts: Once you analyze the binders, you can create as many comparative charts as you want. In the pic below I have compare the number of tweets our three Binders (Facebook, Twitter and Linkedin). You can chose the parameter you want to compare and the binders you want to compare. 100% Customized. Tweet Binder lets you save as many charts as you want.

With Tweet Binder you will be able to create as many comparative charts as you want
With Tweet Binder you will be able to create as many comparative charts as you want

8) Activity Chart: Tweet Binder lets you to see the evolution of your hashtag on time. But also it lets you set the data range by moving left and right the arrows below. Also it will let you set the precision which is the time interval between data collecting: 5 min., 10 min., etc.

In this Activity Chart you will see the evolution of the tweets but also you can set the data range and the precision.
In this Activity Chart you will see the evolution of the tweets but also you can set the data range and the precision.

9) Users influence and engagement: When clicking on the “contributors” tab you will see several interesting charts. The first one is the engagement chart, telling you how many users sent a certain number of tweets. The second one will be the “Users influence” telling you how many users you got on your hashtag that have a certain number of followers. This is a great way to measure the influence of the people tweeting on your hashtag.

In the Contributors Tab you will see the engagement and users influence of your hashtag. Cool!
In the Contributors Tab you will see the engagement and users influence of your hashtag. Cool!

 

10) Users Ranking: Here it comes one of the coolest features of Tweet Binder. The Tool will tell you what users is the most active one (the one with more tweets and RTs), the one who generated more impacts, the most popular one by number of followers and the most “original” one (the one with more “text tweets” sent, no RTs included).

The users rankings are a great way to know more your community.
The users rankings are a great way to know more your community.

 

So, Tweet Binder is a great way to:

  • Measure hashtags.
  • See advanced photogalleries.
  • Sort tweets of a hashtag in Categories.
  • Get the best rankings of users.

Estadísticas en Twitter – Medición de Hashtags con Tweet Category

La nueva actualización de Tweet Category para iPad ha quedado muy fina y ya se va consolidando como una de las principales herramientas de medición en Twitter. Tweet Category analiza y clasifica la información de un hashtag en categorías, se trata de la única App de iPad para medición y análisis en Twitter. En este post daré algunas de las claves de los informes que saca Tweet Category para iPad.

La revista online AllTwitter de MediaBistro calificó a Tweet Category como “una herramienta indispensable” para aquéllos que se dedican al marketing online.

Voy a poner como ejemplo el siguiente informe realizado para la agencia Territorio Creativo. Bajo el hashtag #TCTalks se reunió a casi diez ponentes que durante una mañana hablaron de Social Media y Marketing Online, pues bien, con Tweet Category se analizó el hashtag y se metieron los tweets en diferentes categorías, una por cada ponente.


El informe es muy completo y tiene varias partes:

– Página principal: en la que se muestran los datos globales de la sesión: impacto, alcance, usuarios, tweets y demás métricas. Destaca el dato de los tweets por usuario que nos sirve para medir si el evento ha enganchado con la gente o no, si un evento tiene 3 tweets por usuario es que ha sido un éxito en cuanto a la participación en Twitter. En esta primera página se encuentran también 3 gráficas: evolución temporal, influencia y engagement.

– Página de categorías: ésta es una de las partes más importantes. En esta página se muestran los datos pormenoriozados de cada categoría y las estadísticas son muy buenas. Desde aquí sabremos, en el caso del ejemplo de #TCTalks, qué ponente ha generado mayor número de impactos o en qué ponencia han participado un mayor número de usuarios. Las conclusiones que pueden obtenerse son muchas y, desde mi punto de vista, esta página ha de ser estudiada al detalle.

– Rankings de usuarios: sin duda mi parte preferida. Aquí ha habido un trabajo muy elaborado ya que se muestran hasta 6 rankings diferentes: usuario más activo, más popular, con mayor generación de impactos, etc. Gracias a estos Rankings podemos identificar a la gente importante de nuestro hashtag, es una parte muy completa y que está gustando mucho.

Tweet Category para iPad se está posicionando en el mercado como una de las herramientas de medición más completa a la vez que divide los tweets en categorías.