Partial Impact Reports on Twitter

We are about to launch a very cool new feature in Tweet Binder that some clients have been asking for and all have found quite interesting. We tried to get as much feedback from clients as we can, this helps us improving our platform, they are happy and we are so, a typical win-win situation. Love it.

So, this new cool feature (which will be released in January 2014) will let Tweet Binder clients to create partial impact reports out of bigger ones. Meaning: if you had a 5 days campaign active on Twitter and you were tracking tweets, you will be able now to “cut” the report to see data individually for each day. I know it’s kind of cool. Let’s go step by step:

1) When we access our Twitter Stats Dashboard, we will see the data as shown on the pic below. You can see perfectly the different data volumes for each day. We will have just to select the day we want to analyze and press “Filter By Date”.

This is how a 5 days campaign looks like in Tweet Binder
This is how a 5 days campaign looks like in Tweet Binder

2) Once we click on “Filter by Date”, we will see the same report but only with the data of the date selected. This is simple and very useful, now you can compare what day of your campaign worked better.

Tweet_Binder_Partial_2
And this is how it looks like when we “cut” the report.

Some answers to some questions you may have:

  • When will it be available? In early 2014. Our designers are setting it pretty.
  • If this is a great breakthrough, why do you post it on your blog? Won’t you ruin the big announcement? In Tweet Binder we don’t like big announcements, we emailed our PRO clients and let them know.  We work everyday to make this tool better; Twitter is full of “big announcements”, we prefer to tell our clients first and then let users find out. We don’t even have a blog by the way.
  • Are the Excel Reports available for these partial Reports? Yes. You can download an Excel report for each partial you make.
  • How many partial reports can you make out of a report? We limited it to 10 billions only, what actually equals “infinite”.

Here is a video on how it works:

Actually we are working on some cool features for January 2014. Tweet Binder’s gonna rock you. Look for example the first infographic reports we are working on for our PRO users:

Example of infographic report as seen on TV.
Example of infographic report as seen on TV.

And, our PRO users will enjoy also a cool feature: customized impact reports. I know people love our Tweet Binder “look and feel”, but some clients want to see them with their logo, colors and so. That’s why we introduced recently the customized reports, click on the pic to see how it looks like:

Customized Report for Los40
Customized Report for Los40

La Red 140 – Segunda Edición (Sept. 2013)

Hay eventos en los que la organización es perfecta y el ambiente único. Así fue La Red 140 del pasado 6 de septiembre de 2013, la segunda edición de este evento nocturno sobre el mundo de Internet al que acudí como ponente para hablar de métricas en Twitter. Es imposible que este evento no salga bien, y lo digo en serio, y eso se debe a la gran organización que existe que, más allá de la perfecta intendencia, se deja la piel y el alma.

Foto by @Idar
Foto by @Idar

Gabriel Molino, Javier Mcallan, Rosaisa o Bettier entre otros forman un equipo que hace sentirse a los ponentes y asistentes como en casa. Y no es nada fácil, precisamente porque La Red 140 cuenta con más de 40 ponentes y tres salas de talleres y charlas simultáneas con cientos de asistentes. En todo momento el equipo de la organización está atento al más mínimo detalle y te atiende en lo que necesites.

Mi ponencia trató sobre métricas en Twitter en donde realicé una demostración con la nueva versión de Tweet Binder, presentada en exclusiva en La Red 140. Se llevó a cabo un análisis en tiempo real con Tweet Binder sobre el hashtag #lared140 y fue fantástico. Los comentarios de los asistentes en Twitter fueron muy positivos y las preguntas muy interesantes, incluso sacamos dos nuevas ideas para la aplicación. Impresionante.

Javier Ábrego by @chemadieste
Javier Ábrego by @chemadieste

Tuve la suerte de asistir a mi primera ponencia de José Luis Orihuela que abría el evento. Me encantó, tiene un tono muy académico y didáctico que te hace la charla muy entretenida.

Igualmente asistí al taller de Social Bro (ojo al nivel de los ponentes de la red 140), herramienta de la que me declaro adicto. Javier Burón dio este taller, él vive en Londres, lo cual me ha llamado siempre mucho la atención: un emprendedor español que consigue financiación, vive su empresa y es lo suficientemente valiente como para irse al extranjero. Me parece sin duda un camino a seguir.

El punto álgido de La Red 140 lo puso, como suele ser habitual, Javier Guembe (@javig) que habló sin tapujos de Twitter. Las charlas de Javier Guembe se han convertido ya en algo obligado en todo evento de internet que se precie. Una persona que vivió Twitter desde sus comienzos y que está permanentemente dando conferencias y todas diferentes. Muchas empresas se lo están rifando. Me encantó que mi ponencia no coincidiera con la suya para poder asistir.

Otras ponencias interesantes fueron las de Ana Santos y la mesa de Social TV. Ana Santos (@eventosfera) de Emocion7 habló de métricas en los Social Media y nos contó mucho sobre Sherpa. Yo recomendaría a todo el mundo acudir al menos una vez en la vida a un taller de Ana, es tremendamente honesta y directa y crea debate. En cinco minutos se creó una interesante discusión sobre el uso de los blogs en estrategias de marketing online.

Me siento un gran afortunado por haber sido invitado a la Red 140, el año que viene ni me lo pienso. Un auténtico honor y una organización impresionante.

Twitter Analytics en La Red 140 – Cómo medir hashtags en Twitter

Otro año más participo en uno de los mejores eventos a los que se puede acudir hoy en día en España: La Red 140, 6 de Septiembre en Zaragoza. Se trata de un evento sobre Social Media, Marketing Online y tendencias de Internet, muy interesante y organizado desde hace ya tiempo por un equipazo: Javier McCallan y Gabriel del  Molino. Ahí hablaré sobre las métricas en Twitter y cómo medir bien, de una manera divertida y completa, en Twitter.

la Red 140

En mi taller haré una demostración de la herramienta Tweet Binder, desarollada por mi equipo y, como no se trata de vender la moto a los asistentes, daremos licencias PRO a todos los que vengan para que la prueben y la usen igual que ya hicimos en el weberyday. Se trata de que los asistentes aprendan todos los entresijos de la medición de hashtags y keywords en Twitter: qué medir, cómo medir y cómo interpretar los datos. Será un taller totalmente interactivo con preguntas, intervenciones, lanzamiento de tomates y ejemplos concretos.

Tweet Binder en la Red140

Tweet Binder es a su vez patrocinador del evento y estaremos midiendo el hashtag #LaRed140 durante todo el día. Va a estar genial.

Te recomiendo venir a este evento, hay unas ponencias muy interesantes, viene gente de primer nivel y se van a poder conocer proyectos impresionantes. Este año echaré de menos a Marta Simonet y Javier Monsalupe con quien compartí la Red 140 del año pasado. Como charla destacada en mi opinión está la de JaviG (esTwitter) que vendrá a hablar de Twitter y que yo no me la pierdo por nada del mundo.

Datos del evento:

Hashtags Analytics – Tweet Binder

In the last weeks we have been testing a new cool tool called Tweet Binder that will help you measure the impact of a hashtag or Keyword on Twitter. Twitter Analytics is a field that happens to be awesome, incredible and this tool has been made to help event organizers, community managers or anybody in the Online Marketing world to save time and organize their Twitter information. This tool is FREE, yes, FREE and let’s you do some amazing things and also it has some cool unique features. The thing I like the most is that it helps you to sort Tweets in Categories, you will see, it is great.

I will explain in this post an example of how to measure a hashtag and sort its tweets in categories. I will guide you in 11 very simple steps to get the best out of it. Know that if you want, you can get the analytics in just one click.

1) HOMEPAGE: Tweet Binder’s home page is simple, very simple. We can see in the pic below that pretty much the only thing we can do is to type our hashtag or keyword (or any thing we want: accounts, links…) in the search box and the click “Here We Go”. For this example I will be looking for tweets with the hashtag #SocialMedia

Homepage of Tweet Binder, just write whatever you want in the search box.
Homepage of Tweet Binder, just write whatever you want in the search box.

2) Classification Panel: Once we got all the tweets (a maximum of 2000 and 6 days old, Twitter’s API limitations) we will go to this classification panel where we will see all the tweets on the right side of the screen and, on the left side, a breakdown of the types of tweets: text tweets, tweets with link, replies, pictures, check-ins and RTs. So, the first thing we have here is all the tweets divided by type so we can see only the links, pics or whatever we want. I know this is cool, but what’s coming next is even better. BTW, if you want to see the stats right away, you can always click on the “view report” button and go to the stats panel.

In this panel you will be able to see all the tweets and start sorting them in categories.
In this panel you will be able to see all the tweets and start sorting them in categories.

3) Photogalleries: At this point, if you click on the “pic” icon (I marked inside the orange square on the pic below) you will see only the tweets containing pictures and if you click on “view pic” at the end of a tweet the image of that tweet will be displayed to you. Then, you can easily travel to the next picture with the arrows of your keyboard or the mouse. This is the most amazing way to see Twitter pics I have ever seen on the Internet.

By clicking on the picture icon on the left side and then on "view pic" on any tweet with picture, you will be able to surf only the pics.
By clicking on the picture icon on the left side and then on “view pic” on any tweet with picture, you will be able to surf only the pics.

4) Binders: Ok, so we have all the tweets divided by “type”, but I want to go further, I want to read only the tweets that talk about #SocialMedia but also about Facebook. So I will click the “Create Binder” button on the left side of the panel and a new box like the one in the pic below will show. Then I will set the name of the Binder (“Facebook” in this case) and I will write down all the filters that I want, it means that all the tweets containing the hashtag #SocialMedia plus any of these filters, will be sorted here. The filters are private, nobody but the session owner see them, so I will write down as filters: Facebook, facebok, facevok, facebooc, afcebook. I will click on “save” and voilá magic will happen, all the tweets will go to that binder.

By clicking on "Create Binder" you will be able to move to a new binder all the tweets containing certain filters.
By clicking on “Create Binder” you will be able to move to a new binder all the tweets containing certain filters.

And I will also create Binders for Twitter and Linkedin. Once you click on each binder, the tweets will be displayed on the TL and also they will be divided by type.

Each Binder contains tweets and they will be divided by type
Each Binder contains tweets and they will be divided by type

5) Hashtag Stats: Ok, it’s time to go to the Stats panel. We will click on the “View Report” button on the upside of the Classification Panel and the first thing we’ll see is the Global Stats for the hashtag. We will be able to see the number of tweets, impacts, reach and some unique stats such as Tweets Per User, Followers Per User and the breakdown of type of tweets containing links as well. These stats are very important, incredibly important for your hashtag so make sure you study them a lot.

After clicking on the "View Report" button, we will see a great Stats panel.
After clicking on the “View Report” button, we will see a great Stats panel.

6) Binders Stats: Once we scroll down, we will be able to see all the stats for each binder. It means that we will know not only the global impact, reach, etc. but also the impact, reach and more from every single binder. Ok, let’s have a look, what I see in the pic below is that the tweets containing the word “Twitter” are 275 and the tweets containing the word “Facebook” are 225. But, what it’s surprising is that the Facebook ones got 2,2M impacts and the Twitter ones “only” half a million. This will give you a complete new vision for your business. Imagine that you are analyzing your Brand’s Name, and you create Binder for “Positive Tweets” and “Negative Tweet”, you have to analyze not only the number of tweets, but also the impacts and reach of every Binder. This is completely new and it rocks.

It is great to get Global Stats, but what it is even more amazing is to create stats for each BINDER of tweets.
It is great to get Global Stats, but what it is even more amazing is to create stats for each BINDER of tweets.

7) Comparative Charts: Once you analyze the binders, you can create as many comparative charts as you want. In the pic below I have compare the number of tweets our three Binders (Facebook, Twitter and Linkedin). You can chose the parameter you want to compare and the binders you want to compare. 100% Customized. Tweet Binder lets you save as many charts as you want.

With Tweet Binder you will be able to create as many comparative charts as you want
With Tweet Binder you will be able to create as many comparative charts as you want

8) Activity Chart: Tweet Binder lets you to see the evolution of your hashtag on time. But also it lets you set the data range by moving left and right the arrows below. Also it will let you set the precision which is the time interval between data collecting: 5 min., 10 min., etc.

In this Activity Chart you will see the evolution of the tweets but also you can set the data range and the precision.
In this Activity Chart you will see the evolution of the tweets but also you can set the data range and the precision.

9) Users influence and engagement: When clicking on the “contributors” tab you will see several interesting charts. The first one is the engagement chart, telling you how many users sent a certain number of tweets. The second one will be the “Users influence” telling you how many users you got on your hashtag that have a certain number of followers. This is a great way to measure the influence of the people tweeting on your hashtag.

In the Contributors Tab you will see the engagement and users influence of your hashtag. Cool!
In the Contributors Tab you will see the engagement and users influence of your hashtag. Cool!

 

10) Users Ranking: Here it comes one of the coolest features of Tweet Binder. The Tool will tell you what users is the most active one (the one with more tweets and RTs), the one who generated more impacts, the most popular one by number of followers and the most “original” one (the one with more “text tweets” sent, no RTs included).

The users rankings are a great way to know more your community.
The users rankings are a great way to know more your community.

 

So, Tweet Binder is a great way to:

  • Measure hashtags.
  • See advanced photogalleries.
  • Sort tweets of a hashtag in Categories.
  • Get the best rankings of users.