#UnderCoverColor by @Hanes – Winning color?

Hanes launched something a great campaign some days ago, from their site you had to choose the color of your Underwear, after that users could share on Twitter a tweet with information about Hanes with the hashtag #UnderCoverColor plus the color of their choice. The user actually could send different kind of tweets written by Hanes, something pretty nice and with many cool details.

Campaign image

The tweets people shared had two important things: the hashtag of the campaign and the color the user choose. For example:

Here’s a little secret, but only because I’m feeling so sweet today. #undercovercolor #pink http://t.co/TWJk8X1v4c

— maddie (@sharknarry) August 15, 2013

So now, how can we know what color was shared the most? Well, I created a Tweet Binder analysis for the hashtag ##UnderCoverColor and I got around 4522 tweets. 89% of them links by the way. Then I created a category of tweets for each color to see which one got more tweets. Blue color totally won. Here is the result:

Tweet Binder Chart – Number of tweets per color

Number of tweets per color

In this Twitter Analytics Report you can see the full report with very interesting conclusions.